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Der Prospekt verliert seine Alleinstellung. Was kommt danach? Wir haben es mit BILLA getestet.
Illustration titled “Last-Click-Dilemma” showing a person viewing recipe inspiration on a smartphone and a basket full of groceries separated by a broken connection, representing the disconnect between inspiration and grocery purchases in last-click attribution.
Das Last-Click-Dilemma
happycart graphic showing a pasta dish with labels for Veggie, Italian, and Offers beneath the headline “Rezepte als Planungskontext".
Warum Rezepte kein Content-Umfeld, sondern ein Planungskontext sind
Illustration showing the concept of “Commerce Media” by happycart. On the left, a smiling person looks at a smartphone displaying a dish, indicating digital product discovery. On the right, a hand holds a grocery basket filled with items like produce and a package with a brand icon, symbolizing shopping. A dotted line connects the phone to the basket, representing the transition from digital inspiration to physical purchase. The happycart logo appears at the top.
Commerce Media neu gedacht: Wie happycart FMCG Brands zur relevanten Kaufentscheidung bringt